Today’s Harvest

Setting the Scene
At Today’s Harvest, anyone who needs food, gets food. We designed a new space where this non-profit could do its important work of ensuring that everyone has a place to find their next meal. Our goal: Give people who can't afford food the same dignified grocery shopping experience that most of us take for granted.

Making It Happen
Our design made the space feel like a grocery store, not a food shelf. But whereas a typical grocery store is crafted to sell the most product and make the most money, our store was designed to make things feel easy and delightfully mundane.

So, we replicated the grocery experience in every way possible, from the time you walk in with a cart to when you leave with your grocery bags. We brought close attention to every detail — the automatic sliding doors, the look and feel of the vegetable stand, where and how the carts were lined up.

We also tackled the behind-the-scenes intricacies that were complex yet critical to the daily operation of Today’s Harvest. Food from diverse sources arrives throughout the day and must be distributed within 24 hours. Our team spent countless hours optimizing each stage, from delivery to sorting and packing. Positioning of refrigerators, freezers, doors and ramps had to be dialed in with precision to prevent obstructions and ensure efficient delivery. Every detail mattered — even inches made a difference. Working through what might seem like minor nuances is what allowed us to accomplish the more major aims: a satisfying experience and a satisfied customer.