Anna Bé Bridal Boutique

Setting the Scene
The owner of a new bridal store wanted brides-to-be to feel at home when they came to shop — like they were hanging out in the living room of a stylish friend. This old brick building in the North Loop of Minneapolis was just the place to make it happen.

Making It Happen
We created a space that balanced clean modernity with inviting warmth. It offered a chic breath of fresh air that brought calm inspiration to the sometimes-anxious ritual of finding a wedding dress.

Rather than blasting the space with light, as is the norm for retail, we kept things mellower. Bright light was reserved only for the dresses on display. The fitting rooms and adjacent parlors were more casual and incandescent, both in terms of light and furnishings.

The existing finishes were rugged and industrial — a wonderful convention of Minneapolis’ historic North Loop. Raw brick, wood plank ceilings, and heavy timber posts were a great starting point. But we weren’t trying to create a mod co-working space or a hip start-up. So instead of doing the typical and leaving these elements exposed, we painted everything a soft white. This allowed the historic bones to shine through while simultaneously feeling simple and cool.